Everything you need to know about Gillette’s ‘We Believe’ campaign

Everything you need to know about Gillette’s ‘We Believe’ campaign

Boys will be boys: Gillette under scrutiny for new advertising campaign Shaving brand Gillette has come under scrutiny today for its latest advert “We Believe”. The politically-charged ad takes a look at the role of masculinity in the time of the #metoo movement. Created by female director Kim Guhrig, ‘We Believe’ examines the issues facing masculinity today. Its underlying message that men become accountable for […]

How did brands fail at marketing and PR in 2018?

How did brands fail at marketing and PR in 2018?

Like most people, I love a bit of schadenfreude. Especially when it comes to the big brands. And I’ve been obsessed with marketing fails ever since the infamous #susanalbumparty incident. So let’s take a look at some of the biggest marketing fails of 2018! For a start, there are certain things in the world of public relations that tend to go without saying. Avoiding racism […]

Copywriting for Youtube Scripts: Phnom Penh

Copywriting for Youtube Scripts: Phnom Penh

I often find myself copywriting for Youtube scripts. This is an example of a piece I wrote about travelling in Phnom Penh. The task was to make the Youtuber sound like they’d visited (neither of us have) and encourage subscriptions to the channel.  *Shot of someone shooting a bazooka* Ever dreamt of fulfilling a childhood fantasy and shooting a bazooka? Come to Phnom Penh!  Hey […]

The five things people never tell you about travelling the world

The five things people never tell you about travelling the world

Who doesn’t dream of packing in the 9 – 5, hopping onto a plane and travelling the world?  Sounds amazing, right? In many ways it is, but here are five things that people will never tell you about their gap year. You’ll probably shit yourself You’ve arrived at your first destination, your body’s not used to the food yet. You’ll get the runs. Make sure […]