The best way to brief a professional copywriter

The best way to brief a professional copywriter

Most businesses are learning that hiring a writer is a great investment. But how do you brief a professional copywriter to ensure you get the best return? Good copywriters will have prepared a list of questions to ensure you get the most out of your relationship. But there are some things it’s important for you to consider. This simple guide will equip you with the […]

Got Milk? A simple and effective message

Got Milk? A simple and effective message

Copywriting is all about finding the most effective, but simple way of getting your message out there. It’s important to have a simple and focussed message that can be relayed across your entire marketing strategy. To do this you need a clear understanding of what your brand is and what you want from your marketing. Got Milk: A simple marketing message The “got milk?” campaign […]

How to create headlines that will grip your audience

Headlines are the first, and possibly the only impression that you’ll have to impress your potential reader. Because even before the first flighty, millennial mind was short circuited by a smart phone, people were getting bored by articles by the second line. Your headline must engage them from the first sentence, because it’s unlikely that more than 20% of readers will make it any further. […]