Hiring a professional copywriter is a great investment for any business. But if you want them to nail that copy and maximise your investment – you need a clear brief.
A good copywriter will always have a list of questions to get a clear view of your business and what’s expected from your relationship. But make sure you’re prepared.
This simple guide will equip you with the knowledge needed to get the most from your copywriter.
1. Consider your tone of voice
Is your brand fun and edgy – or professional and educational? Now’s the time to decide.
If you’ve already established your brand and tone of voice you need a straightforward copywriting service. Your copywriter will learn that tone and create a consistent content campaign.
Alternatively, your content lacks a voice – or it’s all over the place. In this case, you’ll want to work with your copywriter to create a clear and consistent voice and brand message.
2. Figure out what you want from your copywriter
This is an important step to consider before briefing your copywriter. There are many reasons to hire a freelance writer – whether that’s SEO-enriched articles, lead generating email campaigns or a complete website rewrite.
Establish this early on. It’ll help inform the content, ensure you’re hiring the right type of writer and could save you some money – many copywriters offer deals on larger projects.
3. Describe your product in your own words
You’re the best advocate of your own business. Hearing you describe your product (or service) with passion, in your own words, is a golden source of content for a writer.
Think of it as the copywriter telling your story the way you wish you could tell it. The more information we have, the more accurate the portrayal.
4. Think about what you admire about your competitors
We all have things we admire (and dislike) about our competitors and major industry players. So, let your copywriter know these likes and dislikes and we can incorporate it into your content.
Is there a certain tone of voice that your competitors use that you hate? Let your copywriter know. Jealous of a piece of content? Ask for a new-and-improved version!
5. Define your customers (and dream customers)
Understanding your target audience is key to a good copywriting campaign.
Who is your audience? What are their pain points? What do you want them to do? Essentially, what is the point of this content?
6. Don’t be afraid to ask for amends
Finally, this job is a collaborative process. Because whilst it’s not your writing, it is your message. That’s why copywriters tend to include one set of amendments in their original quote.
7. Have fun!
Branding and marketing are fun. Have fun and it’ll come across in your content!