The best way to brief a professional copywriter

The best way to brief a professional copywriter

Most businesses are learning that hiring a writer is a great investment. But how do you brief a professional copywriter to ensure you get the best return? Good copywriters will have prepared a list of questions to ensure you get the most out of your relationship. But there are some things it’s important for you to consider. This simple guide will equip you with the […]

Everything you need to know about Gillette’s ‘We Believe’ campaign

Everything you need to know about Gillette’s ‘We Believe’ campaign

Boys will be boys: Gillette under scrutiny for new advertising campaign Shaving brand Gillette has come under scrutiny today for its latest advert “We Believe”. The politically-charged ad takes a look at the role of masculinity in the time of the #metoo movement. Created by female director Kim Guhrig, ‘We Believe’ examines the issues facing masculinity today. Its underlying message that men become accountable for […]

How did brands fail at marketing and PR in 2018?

How did brands fail at marketing and PR in 2018?

Like most people, I love a bit of schadenfreude. Especially when it comes to the big brands. And I’ve been obsessed with marketing fails ever since the infamous #susanalbumparty incident. So let’s take a look at some of the biggest marketing fails of 2018! For a start, there are certain things in the world of public relations that tend to go without saying. Avoiding racism […]