Juliet Rudman Copywriting

The best way to brief a professional copywriter

The best way to brief a professional copywriter

Most businesses are learning that hiring a writer is a great investment. But how do you brief a professional copywriter to ensure you get the best return? Good copywriters will have prepared a list of questions to ensure you get the most out of your relationship. But there are some things it’s important for you to consider. This simple guide will equip you with the […]

Everything you need to know about Gillette’s ‘We Believe’ campaign

Everything you need to know about Gillette’s ‘We Believe’ campaign

Boys will be boys: Gillette under scrutiny for new advertising campaign Shaving brand Gillette has come under scrutiny today for its latest advert “We Believe”. The politically-charged ad takes a look at the role of masculinity in the time of the #metoo movement. Created by female director Kim Guhrig, ‘We Believe’ examines the issues facing masculinity today. Its underlying message that men become accountable for […]

How did brands fail at marketing and PR in 2018?

How did brands fail at marketing and PR in 2018?

Like most people, I love a bit of schadenfreude. Especially when it comes to the big brands. And I’ve been obsessed with marketing fails ever since the infamous #susanalbumparty incident. So let’s take a look at some of the biggest marketing fails of 2018! For a start, there are certain things in the world of public relations that tend to go without saying. Avoiding racism […]

Copywriting for Youtube Scripts: Phnom Penh

Copywriting for Youtube Scripts: Phnom Penh

I often find myself copywriting for Youtube scripts. This is an example of a piece I wrote about travelling in Phnom Penh. The task was to make the Youtuber sound like they’d visited (neither of us have) and encourage subscriptions to the channel.  *Shot of someone shooting a bazooka* Ever dreamt of fulfilling a childhood fantasy and shooting a bazooka? Come to Phnom Penh!  Hey […]

The five things people never tell you about travelling the world

The five things people never tell you about travelling the world

Who doesn’t dream of packing in the 9 – 5, hopping onto a plane and travelling the world?  Sounds amazing, right? In many ways it is, but here are five things that people will never tell you about their gap year. You’ll probably shit yourself You’ve arrived at your first destination, your body’s not used to the food yet. You’ll get the runs. Make sure […]

36 million ways to reduce our plastic waste today

36 million ways to reduce our plastic waste today

Today we’re encouraged to think about the effect our plastic waste has on the environment and how we can begin to undo the mess we’ve made. Today, on National Refill Day, like every other day, we will drink 36 million bottles of water. And that’s in the UK alone. Because we’re binging on plastic What’s the problem? We’ve known for years that: ‘recycling is GOOD, waste […]

Got Milk? A simple and effective message

Got Milk? A simple and effective message

Copywriting is all about finding the most effective, but simple way of getting your message out there. It’s important to have a simple and focussed message that can be relayed across your entire marketing strategy. To do this you need a clear understanding of what your brand is and what you want from your marketing. Got Milk: A simple marketing message The “got milk?” campaign […]

How to create headlines that will grip your audience

Headlines are the first, and possibly the only impression that you’ll have to impress your potential reader. Because even before the first flighty, millennial mind was short circuited by a smart phone, people were getting bored by articles by the second line. Your headline must engage them from the first sentence, because it’s unlikely that more than 20% of readers will make it any further. […]